Bruma
"Decorative objects that bring stillness into a space"
project type
Product & Experience Design
year
2025
my role
Lead Designer
client
-
project overview
BRUMA seeks to merge the ethereal with the everyday through functional decorative objects, specifically vases inspired by organic forms found in nature. The project grew beyond product design into a full brand exercise, covering object design, visual identity, color system, and verbal communication, all built around a single idea: objects that generate visual calm. Developed as a complete system from first sketch to final stand.
the challenge
The brief was open-ended: design a functional decorative product. That freedom was the hardest part. The real question wasn't "what shape?" but "what feeling?". And then: how do you build a brand around a feeling like serenity without it becoming generic? We choose to focus on how having flowers at home should feel effortless. But most vases turn it into maintenance: water goes stagnant, stems rot, the whole thing becomes a chore. The question was whether a better-designed object could remove that friction entirely, without sacrificing the beauty of having something alive in your space.
Solution
Bruma exists as a fully realized object, ready to live in a space. The solution lives in the structure: two compartments connected by a channel. One holds your cut flowers, the other a small sprout. Water travels between them through capillary irrigation, a passive system that keeps both alive without any intervention from the user. No refilling, no smell, no guesswork. Form followed function. The dual-chamber structure needed to feel unified, not mechanical, so the shape was developed to flow as a single continuous surface, with an asymmetric opening that makes each piece feel organic rather than manufactured. 3D printing was the right tool: it let us achieve those curved, interior geometries and integrate the capillary mechanism directly into the form. The final result presented at OPEN Room, the school's annual design exhibition, Bruma was voted Best Project by exhibition visitors, chosen by the public, not a jury. For the OPEN Room exhibition, Bruma went beyond the object. I designed and developed a custom display to showcase the vases with floral arrangements as decor, balancing structure, proportion, and visual hierarchy. The composition used cylindrical plinths, circular acrylic mirrors, and organic greenery to create depth, reflect light, and frame the centerpiece, resulting in an immersive installation that elevated the floral design and encouraged visitor interaction. We also designed a stand where visitors could personalize their own vase in real time: choosing between two models, selecting their color, and picking the flowers that would go home with them. Where the purchase became part of the product.
