Bruma
"Decorative objects that bring stillness into a space"
project type
Brand Identity
year
2025
my role
Lead Designer
client
-
project overview
Development of the visual identity and brand direction for Bruma, a concept inspired by the fusion between the ethereal and the everyday. The project focused on translating the brand’s calm, organic, and contemporary essence through logo design, color palette, typography, photography direction, and visual applications across packaging, digital media, and branded experiences. The identity was created to evoke serenity, authenticity, and a subtle emotional connection with the user through thoughtful and cohesive visual storytelling.
the challenge
The brand needed to feel contemporary and aesthetically refined while still maintaining warmth and accessibility. Another key challenge was ensuring consistency across multiple touchpoints, translating the essence of Bruma into a cohesive visual system adaptable to physical, digital, and experiential applications.
Solution
The final result was the development of a cohesive and immersive brand identity system that reflects Bruma’s organic and ethereal essence. Through a carefully curated visual language, including logo design, typography, color palette, photography direction, and branded applications. The project established a serene and contemporary brand universe that creates a subtle emotional connection with users while maintaining consistency across packaging, social media, product, and spatial experiences.
