tec de monterrey
"Conocimiento que Transforma"
project type
Graphic Design
year
2024-2025
my role
Graphic Design Intern
client
Marketing & Communications Coordinator
project overview
For one year, I worked as the in-house designer for the Tecnologico de Monterrey: School of Business's "Conocimiento que Transforma" initiative. Translating academic research and institutional reports into visual content across social media, print, and motion. Rather than a single project, this was an evolving role: I worked within an established institutional brand system, with all final decisions approved by my coordinator, and adapted my design approach to serve a wide range of formats and audiences over time.
the challenge
The role evolved as follows: Phase 1:Social Media Designed weekly social media graphics in Illustrator and Photoshop, translating dense institutional and research reports into clear, visually engaging summaries for a broad academic audience. Phase 2: Event Communication Expanded into communication materials for academic events such as webinars and conferences: flyers, digital assets, and branded templates. Supporting cross-functional teams across the School of Business. Phase 3: Motion & On-Campus Screens Took on motion graphics in After Effects, producing short intro videos ("cortinillas") and visual content for on-campus digital screens, extending the brand from static to moving image and from digital feed to physical space.
Solution
This internship was my first experience in a truly professional, structured environment, with a clear chain of command and formal approval processes, very different from academic or personal projects. I learned to design within a system rather than invent one: adapting to an established institutional identity, presenting work for review, and iterating based on feedback from my coordinator. It was also a role that pushed me technically. I hadn't worked with After Effects before joining, and over the year I taught myself motion design well enough to independently produce intro videos and on-campus screen content, going from static graphics to moving image as my responsibilities grew. Beyond the technical growth, this year built soft skills I now rely on: communicating design decisions clearly to a supervisor, managing feedback and revisions professionally, adapting my style to serve someone else's brand rather than my own, and staying organized across multiple concurrent formats and deadlines. It was a hands-on introduction to what it means to be a reliable, professional designer inside a real organization. By the end of the year, I was making format and creative decisions with real autonomy, a clear shift from where I started.
