Aikiro
"Company on the move" a product family for the adventurous everyday.
project type
Product Design
year
2024
my role
Lead Designer
client
Mazda
project overview
Aikiro is a collection of three thermal and storage accessories designed in collaboration with Mazda México for the Mazda Challenge 2024. The brief: design a product family inspired by a specific car model that speaks to its user's lifestyle. We chose the CX-5 and its driver.
the challenge
The CX-5 user is active and outdoor-oriented, yet most travel accessories on the market are either too rigid or too generic to feel personal. The goal was to create objects that carried Mazda's identity, not as branded merchandise, but through form language and material choices.
Solution
Three products: a foldable thermal container that converts into a surface mat, a car-ready storage unit with an integrated seatbelt strap, and a thermal bottle bag with an accessory pocket for hands-free carry. The result was presented at Mazda Acueducto to brand directors and employees. Aikiro was selected as a Top 4 finalist in the Mazda Challenge 2024.
